Similarity: Elements that are alike tend to be grouped together.Continuity: Individual elements that are arranged in a manner in which they could be connected by a smooth and continuous line are followed by the eye and perceived as a whole.Proximity: Individual elements of a visual stimulus that are close together are perceived as being related.The Gestalt theory principles refer to how human beings perceive visual stimuli. The Gestalt movement offered the study of psychology an additional approach to understanding people, their thoughts, feelings, and cognitive processes.For instance, psychologists such as Wilhelm Wundt attempted to study phenomenon in the smallest unit of analysis possible.Their perspective was in direct contrast to the structuralist orientation popular in psychology at the time. Gestalt theory was formulated by Max Wertheimer, Wolfgang Kohler, and Kurt Koffka.These principles are summarized with the well-known saying, “the whole is greater than the sum of its parts.”. They outline how complex images, which contain lots of individual elements, are interpreted in the mind as a whole image. There are several other principles that identify how perceptual processing occurs.The others are: proximity, continuity, connectedness, and closure.
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